2020 – What A Year!
The Search For VFX
What a crazy year this has been! We normally do 5-8 tradeshows and conventions through the year to generate around 95% of our orders. This year we had one show in January…that’s it. We were preparing for the March TransWorld Halloween and Attractions Show with new and expanded catalogs, new products, a killer booth, relaunching the Minion FX System, as well as launching the new, cutting edge Voice Shifter by SFX Mods. Everything was lining up for an incredible year. And then, one by one the shows all cancelled due to Covid-19.
We started trying different things to generate online sales, from virtual shows to our own web show, Pro Haunt Show.
We even mailed out catalogs to hundreds of customers and potential customers, the first time ever. Resulting in a trickle of orders to just get by, month to month. It got to where I had to lay off Doug and Sandy…no orders…no income. That was not fun.
People were calling, texting, emailing, sending messages through our website chat system, asking questions about our products. There were numerous people who told me they saw the video and were like, “I have to have that!” Asking people how they found us and what key words they searched for us with brought some interesting feedback, like…
- Hugging Puppet
- Zombie Doll Prop
- Wrap-around Zombie
- Zombie Doll
- Halloween Zombie Puppet
- Life-size Zombie
- Zombie Grabber
- Realistic Zombie Puppet
- Zombie Animatronic
- Clinging Zombie Puppet
…and so many more!
Take care, stay safe, wear a mask, wash your hands, don’t touch your face, keep your distance and keep your fingers crossed for 2021 to be the most awesome year for Halloween ever! Heck, start NOW to make it the most awesome Halloween ever!
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